Jack of all trades, master of none or all-in-one awesome?

I’ve been listening to some great guys from CP+B (a big-ass, awesome ad agency) and I’ve been impressed with how many people are on a single commercial, site, or print piece… let alone the account in general. Here are some of the job-titles on a single project:

  • Creative Director
  • Art Director
  • Project Manager
  • Strategist
  • Copy Writer
  • Technology Director
  • Interaction Design
  • Account Manager
  • Developer

Right now I’m all of these at once. I can see some pros to that but I can also see the cons? Do I (we) need to niche out our skills to be just one expert surrounded by a team? Or would you say there’s wisdom in being the one-stop source of information/strategy/execution for your clients?Obviously there’s a size/scale element that could necessitate a big team (i.e., the client is Burger King)… but is there more evidence towards or against either of these scenarios when the client isn’t BK?

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andyjelderks

I can relate with you, but not on as many levels. There are good and bad that come with being “well rounded”. For instance, it is easier to find a job with all the experience within these different realms. Also, I think it makes you a better communicator. Even if you cannot fully grasp what someone is saying (i.e. Iterasi developers), you can still understand it enough to fake like you know what is going on. This is important. On the other side of the coin, there is something to be said about being a “specialist”. It is less likely to LOSE a job. If you are really good at one or two things, you tend to create that need within an organization, making you indispensable. People will often come to you and count on your expertise, and you can be more of a shining star or hero. I guess it is whatever is the best fit for you.That is my 2 shitty cents.

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