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7 Life-Altering Blog Headline Tips To Cure Cancer

Headlines are important, maybe the most important… for SEO, but mostly for whether or not a person reads your content, clicks on your tweet link, etc.

There’s so much shit out there about writing headlines. Some of it’s good. Some of it’s just pumped full of hot air.

But here’s one tips that will always get you read: write about something interesting.

I saw a headline that was so good I was basically compelled to read it. It read: How To Feel Great Every Time You Get Dressed (link).

Don’t judge me. I think about the clothes i’m wearing often. I want to look good. This article is interesting. I click. I read.

There are some construction elements to this headline – e.g., using “how to” which makes me feel like i’ll get a tip/trick out of the post – but the real trick to this headline is that it’s about something I want the answer to.

You can’t polish a turd, people. Write better stuff, get better activity on the site.

p.s. I’m not downplaying the role of the headline here. The headline is important, always has been, always will be. Just don’t worry about the construction of the headline so much as you do about whether or not your article merits some eyeballs.

If Quality Matters More…

The quality of your audience matters more than the quantity. I keep needing to be reminded of this in my online ventures.

The number of visitors to your site doesn’t matter as much as who those visitors are.

The number of tweets you send out doesn’t matter. (more…)

How To Win Everyday

Start each day by playing this song while you look in the mirror at yourself… nodding slowly.

Crowd Sourcing A Feature Film

I have a friend called Don who wrote a book called Blue Like Jazz. The book was a very important one for a disillusioned subculture, and subsequently had eruptive success – spanning the globe and ending up on the New York Times Bestseller list for, like, a hundred years.

Well, this guy, Don, and some friends have been trying to make a movie out of the book for, like, an hundred years – they pushed, and built, and wrote, and called, and dug deep to put all the material and funding together. And they did it! (more…)

5 Lessons In 5 Years Of Marriage

Today my wife and I have been married for exactly 5 years. We’ve both changed a lot over that time. From 23 year old idealists to exhausted and hopeful parents of a baby human called Aiden… which was the result of me totally getting it on with Mellisa (BOOM! Score!).

Our marriage has survived these changes and we – seemingly barely, seemingly gloriously, like a 3 legged show pony – live to tell the tales, both good and bad.

I wanted to commemorate this occasion with a short list of tips for marriage, one for each year we’ve survived. This list isn’t going to change your life overnight, but if you follow through these just may save your marriage over the long-haul. So, let’s get started being awesome at marriage: (more…)

The One Marketing Question You Need To Ask

You want to kick some ass with a product? Want to build a brand that makes money and lasts a long time? Want to build a legacy your kids can inherit? Just discover a true (and good) answer to this one question: Who are you and what do you stand for in the world.

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The Big Announcement!

Remember when I said I had a big announcement? Well, it’s here! Ladies & gentlemen, I present to you the latest and greatest of internet awesome: FatherApprentice.com

Father Apprentice is an online community of new and used dads who want to be great. It’s a place where myself and others will (and already do) write about all the fatherhood stuff in hopes that we all become better dads –┬ámore involved, more understanding, more vital and healthy in our relationships with our kids and life in general.

I’ve been working away on Father Apprentice in my hidden laboratory for about 6 months now. I’ve showed it to a few key people here and there to help me get it tuned up and ready to roll. And now I’m extremely excited – it’s basically the first side project I’ve brought all the way through from idea to launch (and there have been many ideas, trust me).

I sincerely hope you enjoy it, subscribe, pass along to your friends and become a part of the community through your comments, emails, stories, etc.

So, go check out FatherApprentice.com! And if dadly stuff ain’t your thing, we’ll still be rockin’ and rollin’ over here at BeChase, cuz all dads are more than just dads too.

How To Beat Futility

It really doesn’t matter who you are, Sarah Silverman is pretty funny.

Sarah Silverman - The bedwetterAnd, although her memoir The Bedwetter started out kinda slow, it’s getting good because she’s talking about how she started developing her act, her voice. This is the part I love to learn about.

Here’s the setup: At this point in her life, Sarah was just starting out – young, eager, hopeful, chumming about with other comedians working on their acts in NY (people like Luis C.K., Ray Romano, John Stewart). One sentence jumped off the page at me: (more…)

Quick Reason To Love Soccer: John Cleese

It’s football season. I’m not much of an NFL fan, though my family has always supported the Niners through thick and thin, but I am into another kind of football.

I put up a video yesterday about John Cleese on creativity, and speaking of John Cleese, here’s a funny lil’ bit about the difference between American football and the sport we call “soccer.”

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