I’m always impressed when I see a small business charging a high price for their product or service. To me, it means one of two things:
- the proprietor has given up on living an honest life, opting instead to take whatever he/she can before this whole thing burns down, or
- the proprietor has reconciled his costs, the business’ value, and the price… in this scenario the business owner has a story they believe, they can recite, reasons why the price is where it is.
Choose wisely.
