You can’t make money without selling something real. You can’t make something real without […] imagination […]. You can’t have imagination without surrendering yourself to an idea that you want to create something of value to other human beings.”
In the blog world (where many of my clients and friends live) it’s easy to setup a site and dole out advice on things like life, success, happiness, etc. There’s no required certification. For better or worse.
The blog world is inundated with these kinds of properties. It can be greasy, but my experiences with these kinds of bloggers has typically been positive.
My other world, the tech & startup world, is much different. It’s not a simple thing to get into (or at least it feels that way). When there’s real money, real stakes, there needs to be real value, real worth.
Recently I’m seeing these two worlds combine. Bloggers thinking more about real value, startuppers thinking more about lifestyle and happiness.
These two worlds are much more alike than I used to think. Though blogging is easy to start, creating true value (a question the typical blogger starts thinking about a year or more after starting) is hard. And that’s hard everywhere — be it a blog, an app, an HVAC company, or anything else.
And maybe I should rephrase that. It’s not that it’s hard to create real value, it’s that creating real value is the real work.
My two worlds are discovering they share the same ecosystem: creating value, making things someone wants.