Joel York on the One SaaS Marketing Strategy to Reduce Churn

“There is only one SaaS marketing strategy to reduce churn: increase use.

Some people think SaaS churn is something that happens when a customer comes up for renewal, it isn’t. The causes of SaaS churn occur much earlier in the customer lifecycle; cancellation is simply the finale. The battle against SaaS churn begins in product design. Long before a SaaS customer decides to cancel, a SaaS marketing professional decides to create a product that is hard to adopt and easy to switch by paying more attention to product features than to customer value that encourages expanded and habitual use.”

Joel York

If you’re not on the list   I can’t help you.   Help me help you!

Leave a Reply

Other posts you’ll like: